Nowadays information drives every of our decision. Without information, we are paralyzed to do anything. We cannot take action and the only action we can take it is to look for the information itself!
That’s the very reason we cannot live without our smartphone. Information is like “oxygen” to our brain.
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Information Touch kiosk is like a local guide in Houston
While most information can be searched online, some are best served locally and right now. For example, walking into a company or retail shop in Houston. Wouldn’t it be nice to have a kiosk in front of you telling you everything you need? The information kiosk would act as a local guide. It would prepare all the information beforehand as it knows what a visitor like you would need right now.
Information is available at a click of a button from your phone but most times people would rather interact with something new or interesting around their environment and that is why this type of kiosk are getting popular.
The typical types of kiosks in Houston are wall-mounted, standing, merchant, outdoor rugged, and pedestal kiosks.
We mention one reason why information touch screen kiosks are getting popular but there are a few more. Let’s get into it.
Here are the 22 reasons for the popularity of information touch kiosks in Houston:
1. Touchscreen Kiosk is Friendly
Touchscreen kiosk is very user friendly and sometimes new technology can be daunting for some. You need something that people will use willingly. With a touch screen, they can easily navigate through the information using their fingers. There is nothing to learn. All they need is to have a question in mind and they can key into the kiosk and the machine will answer them accordingly.
2. Display your information visually with appeal
With a good display size, the kiosk can make words and media look visually appealing. The text are made large, clear on the monitor with big images are big and video can stand out in users’ eyes.
3. Help Houston customers make informed decisions
An information kiosk can contain every piece of information that a customer would need to make his purchase they search on the interactive machine in the building. You can throw every piece of relevant content into the kiosk and let your customer make the decision.
4. Increase customers or users’ engagement
An information touch kiosk can engage a user for a long time. As they search or read an article on the video wall, the next relevant article or video is waiting for them below. The process goes on and on until they are satisfied
5. Expand sales capacity and growth returns
A kiosk can serve any number of customers in many different roles. The software within can be configured as a receptionist, a marketer, a salesperson, an after salesperson and a checkout counter. It is similar to hiring multiple staff in Houston for a one-time cost.
6. Information is easy to navigate
Instead of piling multiple brochures or product guides in your store, your kiosk can store your entire inventory and explain your products in an interactive manner.
Customers can easily search for information on your products in an interactive manner
7. On demand customer service
Engagement is the number 1 factor for sales and retention. If your customer is not engaged, they will likely leave for your competitor. Your customer can easily interact with a touch information kiosk on the front end. They will be engaged either visually or intellectually first.
8. Eliminates tedious repetitious tasks
Every day your customer in Houston will be asking or doing the same repetitious question or task in your store. You can leave those jobs to the kiosk while your staff can work on the important and unique tasks.
9. Dynamically update content
You can change your information on your entire inventory and reflect the changes to your clients instantly using the kiosks. There is no manual printing and fewer errors due to multiple sources of information. All information available to your customer is available through one platform. As you update the information, all kiosk platforms including your internet platform will have the latest information.
10. Merchant Features
The modern kiosk in Houston now can perform multiple merchant features with different products and equipments. You will be able to make all kinds online transactions required by a merchant.
Some examples are :
- Receipt or Ticket Printer
- Credit Card Reader
- Act as Point-of-Sales (ability to accept and process payments through an internet )
- Placing food and other purchase orders
- Automated checkout
- Increase sales with easy upselling
- Advertising special promotions and other events
11. You can advertise new products or services for your business.
https://www.youtube.com/watch?v=xchq2kQ3O00
With one point of contact using your information kiosks, your customers will have their eyeballs on them.
You can then easily display your new products first on your kiosk. That will ensure your customers will see your new offering immediately when they access your kiosk. That leaves the door open for different sales tactics.
Such as using high converting media like videos to entice them to buy immediately through a discount voucher.
12. Reduce Staffing Costs
Employees will not have to answer common questions from customers. They can interact with your information touch kiosk. Your kiosk can guide your customers through the entire sales process if you wish. Your employees can focus on other important tasks such as upselling or attending to your VIP customers.
13. Get genuine feedback
It can be difficult to get genuine feedback face-to-face. This is where the information kiosk can do the job. Your customers can choose to leave their feedback anonymously. You can also provide a discount voucher in return for their valuable feedback.
14. Data Analytics
One of the most important features you can get from an information kiosk. You get data metrics from your customers’ interaction. You can track how your customer interacts with the products on different machines such as coolers. You can track their purchase history, how effective your marketing is and etc.
You can use this data to further improve your marketing and sales. Ultimately, you will understand what your customers are more interested in.
15. Low maintenance costs
Kiosks are generally big computers. They usually don’t need any repair, the touchscreen can deflect virus and most upgrades are free. Most of the costs are upfront.
16. Flexibility Positioning
Information touch screen kiosks can be placed indoors or outdoor depending on your needs. You can configure them into a photo booth with a camera as input. Some of the common outdoor kiosks include photobooth, Wayfinder, interactive guide or directory in parks and local attractions.
17. Available 24hours a day
These hardworking guys never take a day off. The digital guys can work their butts off without complaining. They are virtually your 24/7 most loyal staff working on steroids. You never have to worry about being under staff in Houston.
https://www.youtube.com/watch?v=iEt-Cwm6kOc
18. Technology drives value
A company that embraces technology always looks cooler, better than one that doesn’t adopt the technology. It is simply the way society looks at things now. By adopting the latest technology such as this mirror , information touch kiosks, it increases the value of your brand. It sends a message of openness, up to date, and functionality to your customers that and you care about them and their needs.
19. Turn your kiosk into a Wi-Fi Hotspot
You can add a Wi-Fi hotspot to it as a way to attract more people to your information system. It will attract more traffic to your kiosk; the more people that stand around it, share your products to social media, the more others will notice your advertisements and your business
20. 24/7 Advertising
The kiosk can act as your salesman even when your shop is closed. Your customers can interact and find out more information about your business or products at any time of the day when they are walking past your shop. You can also brand your kiosk to attract walking customers.
As you can see there are many ways that an information touch kiosk can help your business in Houston grow and improve.
It is a trend that keeps on growing in business and will continue to grow as this digital technology can even clean themselves. The model is the future of successful business and marketing.
Very long article but I agree with all your points on touch screen kiosk. Very useful and practical.